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- By Michael Miranda
- 03 Mar 2026
In a major decision this week, European Parliament members decided by a margin of 355-247 to restrict product terms such as "burger" and "schnitzel" exclusively for meat products.
If this proposal becomes law, popular vegetarian items such as plant-based burgers, tofu steak, and cauliflower schnitzel could need to be renamed across European Union markets.
However, for the ban to take effect, it must gain support from a majority of the EU's 27 member states, something that remains uncertain.
Supporters argue that customers need transparent information and while traditional names must only refer to items from livestock.
"An escalope or a sausage represent products from animal farming: not synthetic production nor vegetable sources," stated France's lawmaker the proposal's author.
Critics, led by Green MEPs, described the decision political maneuvering.
"Veggie burgers, wheat schnitzel and soy sausage don't mislead consumers, only certain lawmakers," declared Austria's lawmaker Thomas Waitz.
This marks another attempt to control such names. The European parliament voted down a similar ban in four years ago.
France previously introduced a national restriction on meat terms for vegetarian products in recent years, but EU courts determined it illegal under European legislation in 2024.
Leading German supermarkets including Aldi and Lidl object to the proposal, warning that changing familiar terms would mislead shoppers.
Advocacy organizations point to research indicating that the majority of consumers comprehend these names as long as items are properly marked as vegetarian.
"Nearly 70% of shoppers recognize these names as long as items are clearly labelled plant-based," said Irina Popescu, a food policy officer at BEUC.
This proposal next faces consideration by EU member states, where it needs to secure majority approval to become law.
Given the mixed views among various politicians and the general population, the outcome of the proposal is still unclear.
Elara is a financial strategist with over a decade of experience in wealth management and entrepreneurship.