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- By Michael Miranda
- 05 Jun 2026
A new UK-based venture is taking aim at the growing wave of AI-created publications, introducing an program to verify and label human-authored works.
Books By People has launched an “Organic Literature” certification, partnering with an first group of small publishing houses.
The scheme will include Organic Literature labels being placed on titles authored by humans, with only restricted AI use permitted for tasks such as layout or brainstorming.
The start-up, established by rare books specialist Esme Dennys along with Conrad Young and Gavin Johnston, stated it plans to grow worldwide in 2026.
The first certified title will be Telenovela by Gonzalo C Garcia, publishing this November by one founding partner. Additional collaborators include Snowbooks.
“This program is vitally significant for publishers, for writers and, most importantly, for readers. It is both a seal of quality and an assurance of the shared humanity that we look for in books.
“I’m extremely honored to be the publishing house who will have the inaugural label – and it seems appropriate that that badge should go on Telenovela, a book about the struggle for honesty and against authoritarianism.”
Publishing houses can qualify through adherence to the program’s standards and annual random audits. Costs will differ based on the number of titles published each year.
The introduction comes at a moment of heightened tension between the creative industries and artificial intelligence firms. In recent months, an AI firm settled to pay $1.5bn to authors who accused the company of using unauthorized versions of their books to train its chatbot.
Efforts to foreground human creativity are building momentum. In August, a major publisher used a “human-authored” sticker to copies of Sarah Hall’s Helm. At the time, Faber CEO Mary Cannam stated the company emblem “will always represent this human-authored origin”.
The rollout also comes amid increasing examination of AI-created material on online retailers such as major online stores, which analysts have cautioned remain a “unregulated space” due to the lack of oversight around AI-produced content, and that harmful falsehoods could spread as a result.
Dan Conway, Chief Executive of the Publishers Association, applauded voluntary initiatives to highlight human creation but said the sector was not currently advocating mandatory labelling.
“As the Publishers Association it’s critical that we continue to support publishers and authors in standing up for human artistry and critical thinking,” he said, adding that the PA is encouraging e-commerce sites like Amazon to take more decisive measures against “low-quality AI-generated material”.
Elara is a financial strategist with over a decade of experience in wealth management and entrepreneurship.